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New campaign reaffirms human willpower and determination in savings in the AI era
Since its foundation in 1924, World Savings Day has carried a compelling endorsement of willpower and determination, celebrating the people who stick to their plan to save money. Combining this traditional wisdom with modern reality, the 2026 edition of World Savings Day focuses on the human dimension of savings in a world rapidly reshaped by artificial intelligence. This year, World Savings Day bridges the campaigns from the previous two years. While the 2024 edition celeb
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