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Guidelines for partners

Participating in the World Savings Day 2020 requires preparation. WSBI provides a quick-and-easy guide to help prepare for this year’s event. A set of tools and event ideas listed below help World Savings Day partners navigate their activities. WSBI welcomes WSBI members, government agencies and other trusted partners to use basic resources provided by WSBI to help make their World Savings Day a success.

What WSBI provides

Logo and theme. WSBI allows approved, participating partners full use of the logo and theme “When you save a bit, big things follow!”. Use of the logo is allowed when highlighting World Savings Day on your conference website, stationary or the event signage.  E-mail WSBI to receive logos. 

World Savings Day website: Partners can refer to this website, to glean ideas about projects done by WSBI members and partners during the past few years. The site also gives participants a chance to highlight their events through pictures and a short description of what they did, where, when and for whom.  

Reuse of World Savings Day logo, tagline: Any other promotion of World Savings Day beyond events in and around 31 October by partner organisations only can be done with the expressed written consent of WSBI. For example, any reuse of the World Savings Day logo beyond the scope of World Savings Day is prohibited. The logo cannot be forwarded on to an outside party/partners without WSBI’s expressed written consent. We request that any other instances, forums or collaborations with other parties where a partner plans to promote World Savings Day must be first approved by WSBI.


Fee: There is no fee, membership requirement or honorarium to partner with WSBI for World Savings Day.

Partnership basics: WSBI will include your organisation’s logo with link on the World Savings Day site . Partners are asked to place the WSBI/World Savings Day logos on the appropriate place on its World Savings Day promotional site with embedded link to the site. Please contact WSBI at to request a logo or learn more about partnership.

Feedback: Partners are asked after World Savings Day to help us share their success. To do this, please send a brief, 400-word description, preferably in English, Spanish, or French, of their event. Information should include: 

  • Outreach, audience involved: including number of people, name of partner organisations, other partners who joined in, audience (such as children, adults, teenagers), and a description of what took place.

  • Goal:  Let us know if your event or events aimed to raise awareness, inform and educate, drive public debate on financial topics, change people’s behaviour on savings, spending, budgeting and using and approaching the concept of money, just to name a few.

  • Video or photographs: WSBI likes videos and images to accompany any feedback sent back to WSBI from its World Savings Day partners. Preferably uploaded on YouTube and publicly accessible for sharing). High-quality images of at least 1000 dpi work best. Videos should be no longer than two minutes in length, with stories with “real” people from the community talking about their relationship with money, savings, and their life ahead. See tips below to help tell your story.

Tell a story: The best stories start with person or family who face a world that sometimes requires extra financial help, which savings can provide. Stories on World Savings Day should capture this, be it dreams of a better life, a future goal or stability at home. To do this, people oftentimes have a story about savings and using money wisely and what they are preparing for. Stay consistent with the theme “When you save a bit, big things follow!”. After they tell their story, partners share with the viewer in a concise way how they help people. This should be no longer than 20 to 30 seconds on a video and a sentence or two at the bottom of a story.

For capturing personal stories, ask people basic questions. Ask questions such as:

  • What is their “big thing” that they are saving for?

  • Why are savings important?

  • What are they doing to save?

  • Why is savings important for their families and loved ones?

  • Do they save at home and deposit the money in a bank?

  • Make sure you ask them what they do? What year of school are they in? What do they do for work?

  • If recording on video: Before asking the “big questions”, record them first by asking their name, age and where they live.


Social media: Share savings stories. Use the hashtags #savebig2020 and #WorldSavingsDay2020 on Twitter and share with @WSBI_ESBG the “big things” people are trying save for. Visuals boost social media effectiveness, so post something with a photo image in colour (landscape layout) or a short video teaser (landscape, lasting 10 to 30 seconds) with some snappy text. Be sure to link back to your World Savings Day event or Be sure to give a “shout out” to other partner organisations working with your event to spread the news.

Provide context:  People like a good story up front. They also like a bit of backstory, the context, towards the end.  World Savings Day has a global context. An ongoing financial education campaign dating back more than 90 years, it aims to raise awareness on  the value of savings.  This worldwide effort is initiated by WSBI - the World Savings and Retail Banking Institute - an organisation representing more than 100 savings and retail banks in some 80 countries. WSBI sees value in World Savings Day bringing together people of all walks of life as well as international and regional stakeholders. WSBI joins in partnership with youth financial education non-profit body Aflatoun, monetary authorities, regulators as well as WSBI member savings and retail banks around the globe. The more groups that take part, the greater the impact.

Partner obligations

Tips to promote World Savings Day





Events like World Savings Day give participants and institutions a chance to come together and create awareness about savings, spending and using money wisely. Beyond traditional events, which have impact, other ideas found below can help connect concepts around money and savings with young people, families, and communities. These tried-and-tested ideas provide a sample of what other related public awareness campaigns have done in the past.

savings boxs.jpg

Quick Facts
Target: Individuals, All Ages
Management level: Light
Timeline: 1 month

When introducing saving, spending and sharing, children respond to money boxes to show the importance of savings, setting priorities and goals. One idea to set up a set of boxes so that each child distribute his or her allowance according to basic concepts:

  • Saving - holding back on spending for a later time. That requires a goal and setting it.

  • Spending - for immediate purchases.

  • Helping others - Giving back to a community or family project.

  • Money grows - Think about opening a bank account for the child. It's a learning moment each time they enter information in their passbook and helps demonstrate concepts like interest, deposits, and loans.


Beyond teaching good money habits, it gives them a chance to understand that choices have outcomes.  

Why it works
Money boxes take a bit of creativity and some time with kids and helpers, but little resources when it comes to finding a container and decorating.

  • Each family or classroom setting brings family and friends together to learn about money in a creative and way that they can see and do.

  • Kids love to share their work (and art), so find ways for them to share their designs, like at "show and tell" at school or with their family and friends.




Quick Facts
Target: Kids, Ages 5-7
Management level: Moderate
Book orders three months in advance. Books could be digital in format and sent to children two weeks in advance. WSBI does not provide materials.


In some communities where libraries cater to the public and children, organisations team-up to pick out an outstanding money-themed children’s book. This book becomes the World Savings Day “Kids Read” book of the year and is supplied by participating libraries and in some cases, even primary schools. As Covid-19 may make this a bit more difficult, partner banks may be able to harness not only their branch network, SchoolBanking outreach, and other means to distribute print copies, but alos host “virtual” group read events paired with a World Savings Day lesson plan designed by organisations in the area such as SchoolBanking. WSBI does not furnish any materials or lesson plans.

Partners helping kids: Through generous support of partner organisations, each child in who logs on with their parent or guardian receives a free digital edition of the book and reading guide allowing for further study and conversation at home. WSBI does not provides these, but partners should seek out partners willing to help, such as local libraries, publishers and other organisations.

Note: If you are interested in bringing the World Savings Day “Kids Read” programme to your area, one idea is to reach out to your local central bank or banking supervisor’s economic education department to see if they can help. If already participating in SchoolBanking or related educations efforts with schools, partners should find ways to weave in Kids Read.

World Savings Day “Kids Read” provides a unique activity aimed at introducing young children to valuable money management skills in a fun and memorable way. Because all necessary learning materials provided free of cost, World Savings Day partners can focus their efforts on planning and promoting the event within their community. Either in print or online, books provide a powerful financial education tool that helps kids begin their lifelong journey!


jeans exchange.jpg

Quick Facts
Target: All ages
Management level: Moderate
Timeline: 2 months

Designed to show families how to save money and conserve resources through re-use, the World Savings Day Blue Jean Swap is a great way for families to stretch their clothing budget. The programme shows that when individuals pool their resources, all benefit.

Held outdoors, the swap is best scheduled on the weekend or early weekday evening on the date that World Savings Day falls on and/or when all members of the family can participate. Social distancing rules need to be in place and approved by local health authorities when holding such an event.

The World Savings Day “Blue Jean Swap” event provides a valuable opportunity to teach everyone about the value of reusing and recycling. It is a low-cost event to organise. In addition, sponsors can provide to the public free financial education materials, promotional and marketing materials, tool kits and access to online tools including a community management platform. Look out for materials provided either in house by partner organisations or look at public and non-public institutions to partner with. 


Quick Facts

Target: Individuals, All Ages

Management level: Moderate

Timeline: 2 months


As social distancing now becomes the norm, a World Savings Day Bike Bash gets people outdoors. Adults and kids go on a financial fact-finding roll and promote awareness of the day. Each Bike Bash event is free and should be hosted immediately preceding or on World Savings Day on 31 October.

Note: This event can also be offered as a fun run (‘Run for the Money’) or similar active community-based activity. For health and safety reasons, please ensure safe practices are in place to combat Covid-19 virus contagion.


Why it works

World Savings Day Bike Bash requires minimal resources and time commitment for the partner yet offers a highly visible, non-traditional way to promote World Savings Day to children and adults in the community. Here are a few additional perks:


  • Partner organisations must provide all financial education materials through their own financial education departments or partner with other organisations including central banks, regulators and monetary authorities who may have materials to distribute at the event free of charge. In some jurisdictions, banks involved in SchoolBanking, where materials may already be prepared.

  • The event can be customised for each community and attracts a wide range of age groups.


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